It’s hard to believe, but wedding dress maker Priscilla of Boston is closing down.
They even confirm it on their website:
After nearly 65 years of serving some of America’s most beautiful brides, we have made the difficult decision to close our salons after a thorough review of the business environment. We are grateful to have had the opportunity to help women across the country look their best on one of the most important days of their lives.
So sad! Oh, and it’s not just Priscilla of Boston. All of the Priscilla of Boston brands — Priscilla of Boston, Jewel by Priscilla of Boston, Platinum For Priscilla of Boston, The Dress by Priscilla of Boston, Melissa Sweet, Reverie by Melissa Sweet, Vineyard Collection — will be retired as of December 31, 2011. Melissa Sweet?!? No!
Who would have thought that this mega-brand would be no more?